5o/5O
The case
Orange becomes the first ever equal sponsor between men and women.
For their 2O25 historic partnership renewal with the French Football Federation, Orange launched a film highlighting a century of women’s fight for parity.
The film
Client: Orange
Agency: Publicis Conseil
Production: Birth + Sovage
Post-Production: Orage
Director: Valentin Guiod
Creative Directors: Marco Venturelli, Kamel Makhloufi, Julien Colas