Cultural Avatars

Gaming has millions of characters, but not enough cultural truth.
So Orange created a library of African-inspired avatar assets with designers from across the continent.
A tool for better representation, made for the people who build virtual worlds.

The case study

The film

D&AD:

Wood - Digital Design / Digital Experiences

Shortlist - Gaming & Virtual Worlds / Use of Avatars

CLIOS:

Bronze - Digital / Mobile

Shortlist - Social Media Craft

ANDY’S:

Gold - Craft

CANNES LIONS:

Shortlist - Corporate Purpose & Social Responsibility

CLUB DES DA:

Shortlist - Digital Communication / Gaming

EUROBEST:

Bronze - Digital Illustration

Shortlist - Metaverse, New Realities & Emerging Tech

THE ONE SHOW:

Silver - Visual Craft / Art Direction

LIA:

Silver - Design

Silver - Gaming

STRATEGIES:

Gold - Telecoms