The Healthy Map

Carrefour, one of the world’s largest retailers, is focused on helping people and especially kids eat better.

So they launched a Fortnite map where the only way to regain health wasn’t through the game’s usual potions, but through fruits and vegetables.

D&AD:

Wood - PR Entertainment

CLIOS:

Silver - Digital/Mobile

Bronze - Branded Entertainment & Content - Digital media

Bronze - Branded Entertainment & Content - Games

ANDY:

Gold - Idea

CLUB DES DA:

Bronze - Brand Utility

Shortlist - Gaming / Film innovation

EUROBEST:

Silver - Use of Social / Digital Platforms

Bronze - Brand Integration for Games

2 Shortlists - Social Behaviour (direct + brand experience activation)

THE ONE SHOW:

Merit - Brands & The Metaverse

Merit - Games / Gaming

GERETY:

Bronze - Communication Cut - Digital

LSA:

Grand Prix - Innovation

STRATEGIES:

Silver - Distribution