THE HEALTHY MAP
Carrefour, one of the world’s largest retailers, is focused on helping people and especially kids eat better.
In Fortnite, kids usually heal with potions so Carrefour replaced them with fruits and veg.
A simple gaming rule that made healthy eating part of the game.
D&AD:
Wood - PR Entertainment
CLIOS:
Silver - Digital/Mobile
Bronze - Branded Entertainment & Content - Digital media
Bronze - Branded Entertainment & Content - Games
ANDY:
Gold - Idea
CLUB DES DA:
Bronze - Brand Utility
Shortlist - Gaming / Film innovation
EUROBEST:
Silver - Use of Social / Digital Platforms
Bronze - Brand Integration for Games
2 Shortlists - Social Behaviour (direct + brand experience activation)
THE ONE SHOW:
Merit - Brands & The Metaverse
Merit - Games / Gaming
GERETY:
Bronze - Communication Cut - Digital
LSA:
Grand Prix - Innovation
STRATEGIES:
Silver - Distribution
