The LOnE VoiCe
Sonita escaped forced marriage. Her friends didn’t.
We helped her release a song for them, then invited the world to donate their voices and become the chorus she was missing.
One voice, made impossible to ignore.
The case study
Inspired by Sonita’s memories and by photos of her early student years in Afghanistan and Iran, we recreated a set from that period of her life.
The voices and videos collected through the TikTok filter and the platform were added to the end screen.
The song redirected to a UNICEF fund specially created for Sonita’s cause, bringing education to girls and women in Afghanistan.
The music video
Client: Axa Foundation + Unicef
Agency: Publicis Conseil
Production: Prodigious
Director: Jean-Charles Chavarin
Music Producer: John Foyle
Creative Directors: Marco Venturelli, Pierre Mathonat
The music
CANNES LIONS
Bronze - Entertainment Lions For Music - Fan Engagement/Community Building
Shortlist - Entertainment Lions For Music - Partnerships with Music Talent
Shortlist - Entertainment Lions For Music - Influencer & Co-Creation
Shortlist - Creative Strategy - Audience Insight
Shortlist - Social and Creator - Social Purpose
DEAUVILLE GREEN AWARDS
Gold - Human Rights