un.PaTeNt
Electric cars are safer when safety is shared.
So, in 2O25, Renault opened its life-saving EV patents to the entire industry, for free, with the United Nations and Jean Todt, the UN Special Envoy for Road Safety.
A brand act that turned intellectual property into public protection.
CANNES LIONS:
Gold - Creative B2B
Bronze - PR
CLIOS:
Bronze - Public Relations
Shortlist - Cause Related Partnerships & Collaborations
EUROBEST:
Gold - B2B
THE ONE SHOW:
Silver - IP
Merit - Product Design
D&AD:
Shortlist - Brand Transformation